# Winters, L. C. "The Effect of Brand Advertising on Company Image: Implication for Corporate Advertising." Journal of Advertising Research, 25, 2 (April/May 1986): 54-59.

# Winters, L. C. "Comparing Pretesting and Posttesting of Corporate Advertising." Journal of Advertising Research, 23, 1 (February/March 1983): 25-32.

# Winters, L. C. "Should You Advertise to Hostile Audiences?" Journal of Advertising Research, 17, 6 (June 1977): 7-15.

# Winters, L. C. and Wallace, W. H. "On Operant Conditioning Techniques." Journal of Advertising Research, 10, 5 (October 1970): 39-45.

# Wolf, A., Newman, D. F., and Winters, L. C. "Operant Measures of Interest as Related to Ad Lib Readership." Journal of Advertising Research, 9, 2 (June 1969): 40-45.

# Exline, R. V. and Winters, L. C. "Affective Relations and Mutual Glances in Dyads." in Affect, Cognition and Personality, by Tompkins, S. S. and Izard, C. E., eds, New York: Springer, 1965.

# Bell, R. A. and Winters, L. C. "Using Marketing Tools to Improve Employee Relations." Cornell Quarterly, 34, 6 (December 1993): 38-42.

# Winters, L. C. "Home Scan vs. Store Scan Panels: Single Source Options for the 1990's." Marketing Research, 1, 4 (December 1989): 61-65.

# Winters, L. C. "Questionnaires in the 1990's." Marketing Research, 4, 2 (June 1992): 46-47.

# Winters, L. C. "SRI Announces VALS I." Marketing Research, 1, 2 (June 1989): 67-69.

# Winters, L. C. "International Psychographics." Marketing Research, 4, 3 (September 1992): 48-49.

# Winters, L. C. "Brand Equity Measures: Some Recent Advances." Marketing Research, 3, 4 (December 1991): 70-73.

# Winters, L. C. "Artificial Intelligence and Expert Systems in Marketing." Marketing Research, 3, 1 (March 1991): 72-74.

# Winters, L. C. "Audio-Visual Cueing Comes to Computer-Assisted and VCR/Telephone Interviews." Marketing Research, 1, 1 (March 1989): 55-57.

# Winters, L. C. "Marketing Research's Survey in a Box: VIEWTEL." Marketing Research, 1, 3, (September 1989): 82-83.

# Winters, L. C. "Satisfaction Research." Marketing Research, 3, 3 (September 1991): 70-74.

# Winters, L. C. "Micro-Targeting." Marketing Research, 2, 3 (September 1990): 62-64.

# Winters, L. C. "What's New in Telephone Sampling Technology?" Marketing Research, 2, 1 (March 1990): 80-82.

# Winters, L. C. "Pricing Research: Pre-test Market Alternatives." Marketing Research, 2, 2 (June 1990): 73-75.

# Winters, L. C. "Innovations in Open-Ended Questions." Marketing Research, 2, 4 (June 1991): 69-70.

# Winters, L. C. "What's New in Focus Group Research?" Marketing Research, 2, 4 (December 1990): 69-71.