Dr. Lewis C. Winters, president and founder of Reputation Measures, Inc.  is a psychologist specializing in opinion research, communication strategy and the measurement of communication effectiveness. He has over 30 years of experience in each of these areas including managing these activities at DuPont and Chevron. In December of 1999, Dr. Winters started his own consulting company, Reputation Measures, Inc, when he saw a clear need to help clients (internal and external) focus on and effectively manage the reputations of corporations: reputations, be this as employers, community members and/or providers of products and services.

Dr. Winters has been on the faculty as Adjunct Professor at the Stanford Graduate School of Business where he taught the Marketing Research course. From 1973 to 2000 he was also an Adjunct Professor at the Graduate School of Business at Santa Clara University where he taught Marketing and Marketing Research classes to nearly 7000 Silicon Valley MBA students. In 1992 he received the "Distinguished Adjunct Professor" award at Santa Clara University.

Dr. Winters has many publications in the field of marketing and opinion research. These include his co-authoring the Harvard Business School case entitled Chevron Corporation: the case delineates the strategic research leading to the award winning "People Do" an effective corporate advertising campaign which aired for over 16 years. Dr. Winters was also the first editor of the New Technologies section of the American Marketing Association publication, Marketing Research.